Posts tagged ‘la saison’

4th of July!

 

 

It’s already the 4th of July?! Where oh where did the year go? Well, better stop lamenting the speed at which time flies and harness the excitement of the weekend.

We hope your 4th of July is rampant with BBQs, fireworks, friends and, of course, beers! Choose your favorite independent craft brewery to support this weekend. Share with friends, spread the word and enjoy the holiday with a product that was brewed with passion, commitment to our communities and uncompromising quality.

Smog City’s Torrance Taproom                                  SteelCraft Taproom

Friday 12-10pm (today)                                                               Friday 12-10pm

Saturday 12-10pm                                                                         Saturday 11-10pm

Sunday 12-8pm                                                                             Sunday 11-9pm

Monday: Closed                                                                            Monday 12-8pm

4th of July/Tuesday 12-5pm                                                       Tuesday 12-5pm

Growlers and Bottles will be available at both taprooms, so make sure to stock up before the holiday is upon us! If you’re stressing for growlers on Monday, head for our Long Beach taproom! We’re open our usual hours.

BEERS FOR THE WEEKEND! We’ve got some new beers that will definitely fit nicely into your plans: Available today: Malton Brown, Matrimony Ale, Red, White and Blue Sour Blonde (cranberries, white peppercorns, and blueberries), Hoptonic IPA, Sabre-Toothed Squirrel

NEW BEER RELEASE: On Monday at SteelCraft: L.A. Saison returns and will be available at the Torrance taproom when we open on Tuesday!

As always, have a safe and happy 4th of July!

The Smog Family

“Tap Attack” and it’s Origin

The benefits of being small manifest in our agility to create unique beers, our creativity and our flexibility to make s#!t up.

Over 2 years ago, Porter decided that the term Tap Takeover wasn’t the most accurate name for an event unless you were truly taking over all of the taps. Porter is a man of precision and it’s not a game of semantics here, it’s a quest for concise communication. So I asked Porter for an alternative and “Tap Attack” instantly came rolling out of his mouth.

We both knew immediately we had something awesome. Now, it seems small and insignificant but like making great beer, it’s all about the details. It’s all about those little bits and pieces you hold dear and you know deep in your heart, that they belong to you.

But even as the originators of the term Tap Attack, we hold the line by a string…why? Well, here’s the kicker…we’re tiny. Very few craft beer drinkers across the nation know about us, YET. All it takes is for one big guy to use it and we’ve lost our hold of the term.

After attending the Craft Brewer’s Conference(CBC) this year, it was really hammered home just how small we are. In our first year, we distributed 240 bbl of beer. In our second year, a little over 900 bbl and this year, we’re targeting 2500 bbl.

So as a small fry, we’re clinging to the opportunities we have to make small waves. We released one of SoCal’s first year-round Saisons 3 years ago (name another from 2012…), we helped make a name for Coffee Porters(yes, everyone has one now) before Coffee Porters were a thing and we killed it with our MakeOut Session Pale Ale (which was previously known as Smog City XPA)…a sessionable beer in the lull before Sessionable was even a well-known word.

So when you see Tap Attack…think Smog City. Know that David V. Goliath is still well and good and fighting the good fight for notoriety and that we’re devoted to making your craft beer experience unique and exceptional.

Cheers and thanks for your support!

Laurie